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Tracking

Track User, Cookie, and Event IDs to capture every marketing touchpoint and customer behavior in your journey. This granular data powers your Multi-touch Attribution Models while giving your team rich insights for smarter marketing decisions.

Leverage Google Analytics

Google Analytics has built tracking that we can leverage. They have custom dimensions built for granular level tracking

 

ID Tracking

client_id and session_id tracking in Google Analytics

Conversion Tracking

Conversion and Event tracking for complete journey visibility

Data Enrichment

Pipeline to Data Warehouse to store data

Google Analytics Custom Dimensions

Add ID tracking as custom dimensions to enhance reporting beyond aggregated metrics. Track marketing touchpoints and website behaviors at the user level, enabling a deeper understanding of your customers

Data Warehouse Enrichment

Import user-level data from Google Analytics custom dimensions into your data warehouse, unlocking powerful analytical capabilities beyond the GA

  • Ensure data persistency
  • Leverage SQL queries to discover insights unavailable in standard reports
  • Build machine learning and media mix models for product and marketing initiatives

Connect Digital Footprint to CRM Profiles

Pass GA client_id in webform submissions, connecting digital footprint to CRM profiles.

Google Analytics on Steroids

  • Implement Client ID: Track individual users across touchpoints
  • Configure Session ID: Map complete consumer journeys
  • Setup events and conversions: Capture key behaviors within sessions
  • Data Warehouse Integration: Enable powerful SQL-based analysis

Web and CRM integration

  • Pass Client ID in webform submissions: Sync web and CRM behaviors
  • Personalization: Use CRM integration to personalize web experience
  • Cross Channel Attribution: Link digital touchpoints to offline conversions

User Level Impression Mapping

  • Map Impression IDs: Sync paid social impressions through floodlight tags
  • Complete User Journey: Capture full consumer path including ad impressions
  • Measure Impact of Impressions: Optimize investment in brand awareness channels

Import user level data into internal database

Import user level data into internal database

Pull directly from Google Analytics into internal database for data persistance and deeper analysis

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