Multi-touch Attribution (MTA) – mediamixscience-com

Multi-touch Attribution

Measure the impact of advertising from a consumer journey perspective. Learn about the role of upper and lower funnel channels and paths to sales.

Data driven attribution

Evolve beyond simplistic first or last touch attribution models. Implement comprehensive measurement frameworks that capture the full impact of upper funnel impressions on both brand development and downstream conversion activities. This holistic approach reveals the true value of each touchpoint throughout the customer journey.

Cross-Channel Insights

Discover how your marketing channels truly work together, not individually. Learn which channel combinations drive the highest conversions and how channels interact with one another, helping you target consumers in a more coordinated manner with a cohesive message.

Harness Cross-Channel Dynamics

Hear from Digital Marketers

“ Our multi-touch attribution model revealed non-branded search terms were driving far more value than we realized. By confidently increasing investment there, we achieved a 20% year-over-year ROAS improvement—value we would have completely missed with traditional attribution.
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“ Through rigorous media mix modeling, we identified that our $2 million print advertising investment was underperforming. We strategically redirected these funds to billboard advertising, which our analysis showed was significantly more effective for our localized real estate development business. This data-driven reallocation yielded remarkable results: 20% year-over-year growth despite a 10% reduction in overall marketing spend.
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“ Consumer journey analyses revealed YouTube was influencing 35% of high-value purchases despite getting minimal credit in last-click reporting. Guided by a multi-touch attribution model, we increased YouTube spends by 40% and experienced a 27% lift in conversion rates.
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