Media Mix Consulting,
Multi-touch Attribution
Media Mix Models (MMM)
Measure the impact of offline and online advertising channels. Optimize media mix budgets and improve messaging to connect with your consumers.
Multi-touch Attribution (MTA)
Measure the impact of digital channels by modeling data at the consumer journey level. Discover the impact of each touchpoint in the consumer path.
Connect the Dots Between Spend and Success
Run budget optimizations that maximize marketing ROI. Balance upper funnel channels that build brand awareness and lower funnel channels that drive sales.
Measuring Brand Equity
Media Mix Models (MMM) reveal your marketing’s true impact by distinguishing between base sales (your brand equity) and incremental sales from advertising.
Get your media mix and creative strategies right, and you’ll see your brand equity grow through higher base sales. This makes your business more robust.
Insights
Channel
Effectiveness
- Measure true channel ROI beyond last-click attribution
- Quantify upper-funnel impact on conversion paths
- Link offline channel activity to online sales and brand metrics
Customer Journey
Insights
- Decode the most common paths to conversions
- Sync marketing efforts with the common conversion paths
- Master the impact of touchpoints at every stage
Budget
Maximization
- Optimize media allocation for maximum return
- Balance upper-funnel awareness with conversion-driving tactics
- Fine-tune programming, dayparting, and flight duration for peak performance
Proven to drive growth and efficiency
“We have deeply integrated Measured into our day-to-day workflow, and it has delivered exceptional results: driving smarter media investment choices and netting us big wins in incremental sales.”
ROAS
33 %
Revenues
20 %
Spends
10%
Drive growth and efficiency
“Precise measurement of upper funnel marketing justifies investments and elevates lower funnel performance. The results: 33% higher ROAS, 20% revenue growth, 10% reduced spend—while expanding reach and strengthening brand presence.”
Marketing
Messaging
- Identify creative elements that resonate with target audiences
- Tailor messaging to specific consumer journey stages
- Develop cohesive cross-channel storytelling strategies
Business
Health
- Quantify price elasticities across products and segments
- Establish baseline sales volume independent of marketing
- Evaluate competitive impact on brand performance and market share
Reach vs
Frequency
- Optimize balance between audience reach and message frequency
- Identify diminishing returns thresholds for repeat exposures
- Measure incremental impact of extending reach versus deepening frequency
Our work
Claude for Enterprise
Constitutional AI:
Harmlessness from AI Feedback
Core Views on AI Safety:
When, Why, What, and How
Tracking
To build accurate MTA models, we need cookie-level tracking. These models train on individual consumer journeys, correlating touchpoints to conversions. This requires configuring Google Analytics to capture client_id as a custom dimension—a critical step in collecting the right data.