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Media Mix Models

Level Up Your Marketing ROI

Our media mix model (MMM) offering measure the true impact of offline and online advertising channels, enabling you to optimize budgets and improve messaging to connect with consumers. Using Bayesian Regressions, we uncover media mix insights beyond traditional analytics.

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Accurate, insightful, and proven to work

Our Media Mix Models build on the proven methodologies refined by consumer packaged goods leaders over five decades. We have enhanced these time-tested approaches with digital integration to adapt to today’s landscape.

 

Bayesian Statistics

Inject domain expertise directly into the models, making predictions that reflect both data and practical knowledge.

Hierarchical Model

Leverages multilevel “submodels” that recognizes differences in consumer behaviors across different DMAs.

Adstock Effect

Measures how advertising effects persist over time, showing the complete impact of campaigns beyond immediate responses.

Media Mix Models: How They Work

Not rocket science—just smart math that shows which marketing dollars actually make you money!

 

Correlate Ad Exposures with Conversions

  • Quantify relationship between ads and conversions
  • Model at the DMA level for more accurate results
  • Capture latent consumer response to ads using adstock

Translate correlations to sales

  • Derive model coefficients for each channel
  • Drop channels with weak correlations
  • Quantify sales using model coefficients

Hear from Brand Managers


“ Through rigorous media mix modeling, we identified that our $2 million print advertising investment was underperforming. We strategically redirected these funds to billboard advertising, which our analysis showed was significantly more effective for our localized real estate development business. This data-driven reallocation yielded remarkable results: 20% year-over-year growth despite a 10% reduction in overall marketing spend.
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“ Our strategic investment in product placement within 'The Home Edit' yielded remarkable results. The seamless brand integration outperformed conventional TV advertising with a 250% increase in Return On Ad Spend, as verified through media mix modeling. This breakthrough insight led us to expand our product placement strategy, ultimately transforming our overall marketing performance.
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Precision Marketing

Right Channel, Right Message, Right Time

Optimize Budget Allocation22

Optimize Budget Allocation

Redirect spending from underperforming channels to high-impact performers

Refine Creative Strategy2

Refine Creative Strategy

Develop messaging that resonates deeply with your target audience

Timing v2

Timing

Reach consumers during moments of mental aperture, when audiences are most receptive to your brand

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