Tracking
Track User, Cookie, and Event IDs to capture every marketing touchpoint and customer behavior in your journey. This granular data powers your Multi-touch Attribution Models while giving your team rich insights for smarter marketing decisions.
Leverage Google Analytics
ID Tracking
client_id and session_id tracking in Google Analytics
Conversion Tracking
Conversion and Event tracking for complete journey visibility
Data Enrichment
Pipeline to Data Warehouse to store data
Google Analytics Custom Dimensions
Data Warehouse Enrichment
Import user-level data from Google Analytics custom dimensions into your data warehouse, unlocking powerful analytical capabilities beyond the GA
- Ensure data persistency
- Leverage SQL queries to discover insights unavailable in standard reports
- Build machine learning and media mix models for product and marketing initiatives
Connect Digital Footprint to CRM Profiles
Google Analytics on Steroids
- Implement Client ID: Track individual users across touchpoints
- Configure Session ID: Map complete consumer journeys
- Setup events and conversions: Capture key behaviors within sessions
- Data Warehouse Integration: Enable powerful SQL-based analysis
Web and CRM integration
- Pass Client ID in webform submissions: Sync web and CRM behaviors
- Personalization: Use CRM integration to personalize web experience
- Cross Channel Attribution: Link digital touchpoints to offline conversions
User Level Impression Mapping
- Map Impression IDs: Sync paid social impressions through floodlight tags
- Complete User Journey: Capture full consumer path including ad impressions
- Measure Impact of Impressions: Optimize investment in brand awareness channels
Import user level data into internal database
Import user level data into internal database
Pull directly from Google Analytics into internal database for data persistance and deeper analysis
Dummy Test
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